Why It’s Important To Digitally Transform Your Business

“Digital Transformation” isn’t just a buzzword. It’s a core concept of my business model, and I hope by the time you’re done reading this you’ll know why it should be a core concept of your own business.

In essence, digital transformation is the process of transitioning your entire business from an old stale platform to a new digitally efficient and exciting model. There are so many different things that go into this but let’s look at how it works for sales and marketing.

Digital Transformation many times can bring your sales and marketing from the physical world of phone calls, fliers, and mailings to the Internet. These older “analog” techniques are still valid, but they are becoming much less effective over time. Why is that? E-commerce technologies have reached a point that they’re blowing physical advertising out of the water.

People are still buying things more than ever though, but where are they doing it? They’re buying on the web instead of walking into a store. Have you heard of “showrooming”? This is a term that retailers use for people who go to a store to get an experience with a physical product then search for the best price online. Best Buy in particular had this happen so much that they’ve made this part of their business model, hoping to push people to buy the product in the store through the Best Buy website. (Smart thinking Best Buy, way to digitally transform instead of continuing to fight it!)

What if you have a service business instead of a retail business? You’re still in trouble. Customers aren’t letting their fingers do the walking through the Yellow Pages anymore. Instead they’re turning to Yelp and Angie’s List. Yelp and sites like it have a big advantage over older methods of service advertising. They not only can display more information, but they provide the social proof of customer reviews.

Customer reviews are the major force in demonstrating reputation in the online world. We used to call this word-of-mouth advertising, but now sites like Yelp allow a single person’s voice to reach your entire market (at least the ones who check Yelp, 132 million monthly visitors in Q1 2014 according to the site) and color other people’s perception of you for good or for ill. We like to call this “digital-mouth” advertising.

Basic Online Presence Is Not Enough

Perhaps you think you’re ahead of the curve. You have a website and some social media presence. Isn’t that enough? Sadly to say it isn’t. Many business websites don’t have much more information than a standard Yelp page. Social media is treated more like a billboard than a customer interaction platform. Worst of all, if a visitor wants to convert they have to go back to things like the telephone or basic email to get in touch with you. They violate one of my four pillars of digital transformation, the digital hook.

The mobile web has made it so easy to convert visitors that websites shouldn’t be called web sites anymore. Instead, I call them “customer acquisition engines.”

The key shift is that your online presence needs to move from a purely marketing standpoint toward both sales and marketing. Not only that, but customer data should be tracked over time to generate an ongoing relationship with an individual visitor, urging them to convert again and again until they become loyal customers.

Impossible you say? I assure you that with today’s technology it is quite possible. You may have seen some of the tactics yourself. If you use Facebook and don’t have an ad blocker on, try visiting a few business sites or talk about a topic a few times. Notice what ads you get on the side bar. Most of the time, you’re going to start seeing ads that relate to what you saw or talked about.

In fact, by merely visiting a site, companies can now start to get marketing data on you immediately. Technologies like tracking pixels can trace an individual visitor as they come and go from a site. This allows you to push ads about your business to them on other sites. When they come back, that information can be read and let the visitor pick up where they left off in the sales cycle.

Digital Transformation is Vital Now

With decreasing retail sales, more people buying online, and new sales and marketing tactics smashing competition through the digital space, the old business models can’t compete for much longer. If this article has sounded a chord of panic in you though, don’t worry because knowledge is power. Get started today and start the transformation now before you get out-transformed by your competitors!

Affiliate Marketing Network Overview

Affiliate Marketing Network is a beneficial process and is a prosperous avenue for publishers and merchants to make money online. When it comes to the issue of Affiliate-marketing, you should know all the tricks of the trade to be successful. A perfect network mechanism has to develop between publishers and merchants to make a particular Affiliate Marketing Network popular. As Affiliate-Marketing has multiple benefits, you can take the relationship between the publishers and merchants to be of mutual interest, where each party helps the other.

The merchant and the publisher have to tie up with each other for mutual recognition and benefits. The merchant initiates the entire process and offers the website owner or publisher a certain commission or fee. To make it simpler, this is also termed as an affiliate. The publisher has to provide a link to the site of the merchant for the successful promotion of the various products. Affiliate-marketing is one of the new concepts in the field of online business that has shown immense prospects over the years, and it is essential for the merchants and publishers to know what is best.

As a merchant or an advertiser, you either can join some of the best affiliate marketing network sites, or get started with a unique in-house plan. You need to provide a whole lot of money making schemes to the publishers and they should always feel inspired. The process of interchange between the publishers and merchants acts as a magic formula for success. As an affiliate-marketing professional, you should always remain open to embrace new ideas. As new ideas are always good for generating a healthy business environment, you should be aware of the latest market trends.

One of the most encouraging facts about an Affiliate Marketing Network is that you can earn money from your home. As affiliate marketing provides you with a scope of unlimited income, there are many people who have left their jobs for participating in affiliate marketing network. As a professional, after joining the network, you should keep certain things in mind. You should not make false commitments to anybody and practice your business pursuits in a fair way. As there are various networks that are operational in the market, you can check their success rate before joining. You can also look for the various testimonials of the employees who have worked in an Affiliate Marketing Network.

How To Choose The Best Affiliate Marketing Networks

For those who have just recently begun running an online business, you probably are in the midst of facing the tricky task of trying to promote your Web site, without having sufficient capital to do a great deal of advertising.

This is a common concern facing start-up online businesses: You need to spend a lot of money on advertising in launching an internet business so that you can make some money, however you also need to make some money so that you would have some to spend on advertising. So what would be the best solution for this?

One of the best ways of solving your online marketing concerns might be through an affiliate program. With this program, anyone who has a Web site can post an advertisement for your business on their Web site in the form of a banner or a text link. If someone clicks on that banner or text link and later purchases your product or service, you have to pay that affiliate a commission on the sale.

How Affiliate Marketing Operates

The methods employed by affiliate marketing usually overlaps with other Internet marketing methods to some extent, since affiliates are also utilizing the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and also display advertising to some degree.

To promote your program, you will need to post ads for it on as many online affiliate directories as you can find, and some of the directories may charge you a minimal annual fee to be enrolled, and others will allow you to join the program for free. There are literally hundreds or even thousands of different online directories where you can add your listing, and remember, the more listings you can create, the more affiliates you can potentially acquire.

If you are an individual affiliate and you want to join a program, then the more networks you join, the better chances you have of weighing which ones are best suited for your online marketing approach.

Criteria In Choosing Which Affiliate Network To Join

Affiliate networks are marketing channels that take your online promotion initiatives to a much higher level. There are a lot of benefits in using affiliate networks, as there are also plenty of options for online retailers wishing to exploit the clout of affiliate marketing. Using paid-on results gives you an unrivaled level of control and removes much of the hassle from running an affiliate program.

Affiliate network help in allowing merchants and affiliates to partner together while it serves as an effective Internet marketing tool. In choosing which network to join, affiliates should select a network which is user-friendly and has good features to be profitable when participating in your programs. With the network, you should be in a position to promote many programs and better analyze productivity for better performance.

For any merchant, the goal of having an affiliate program is to earn bigger profits. The more sites that promote his products, the more sales he surely will make. Wisely choosing an affiliate network is a very intricate process, and one the main reasons for this is the cost it entails. Below are among some of major criteria that affiliates can use in deciding which network is suitable for them:

– Cost.

– User-friendliness of the account interface.

– Responsiveness and helpfulness of account reps and other contacts.

 

How to Choose the Best Affiliate Marketing Network

Affiliate marketing is a growing industry and presents a big opportunity for people who want to start their own business. Affiliate marketing networks are the center hub of this industry as these companies bring together merchants and affiliates.

These networks work because affiliates need a reliable way to find offers and merchants need affiliates to help sell their products and services. The problem for many affiliate marketers is that there are so many networks and more are being set up every day. So how do you choose the best affiliate marketing network?

Look for an affiliate marketing network with great reviews – There are many networks you can join but only a few of them will be worth joining. You can get the inside scoop about a network by reading forums, blogs, and review sites.

Some of the things that you should look for are the variety of offers, payout rates, customer support, payout schedules, interface, and accounting. Weigh the pros and cons of each network in order to see if it is worth joining.

Look for a network that has various commission rates – You can’t expect every offer to pay out a high rate. You have to understand that merchants will pay according to their margins and the average price for the products in the market.

However, it’s good to join a network that has offers that pay out a fair commission, low rates, as well as high rates. It’s a sign that there are many different options when it comes to what products to promote.

You also shouldn’t overlook low paying offers as you may find that it is cost effective to market these offers and your promotions can actually be profitable.

Look for a network that gives you options – What if you want to contact the merchant in order to get more ideas on how to promote the offer? What if you want to ask for a higher commission rate than the merchant normally pays? Your affiliate marketing network should give you options on issues such as this.

There are networks that are very strict about their policies, making it harder for you to make more money from your campaigns. Some networks also take 1-3 months to pay your commissions and have high limits. So look at the policies of the network before you go with them.

Look for an affiliate marketing network that attracts great merchants – It’s not always about the offers. It’s also about the merchants. Merchants should understand that they need to help their affiliates become successful.

Ideally, you want a network with merchants that understand Internet marketing and set up their sites to sell the visitor. They should also supply you with promotional material to help you promote their products and services. There are instances where networks will attract merchants with websites that distract visitor from buying or carry poor quality products.

There are some of the qualities you should consider if you’re trying to find the best affiliate marketing network to join. If you want long term success with your affiliate business, working with the right network is critical.